Senior Manager, NAM, ECommerce

Driven to be the Best 

People. Performance. Purpose. 

At Avis Budget Group, we’re driven to be the best vehicle rental company in the world, together. Our 25,000 employees raise the bar every day, bringing different perspectives, taking ownership, and leading with integrity. We’re defining the future of mobility with safe, sustainable solutions that move people, businesses, and communities forward. 

The Senior Manager, NAM eCommerce Business Lead owns the day-to-day operation and performance of the eCommerce business across the NAM region. This role sits at the center of a cross-functional ecosystem — partnering with Marketing, Product, Tech, Revenue Management, and Regional teams — to drive conversion, revenue, and overall digital business health.

This is a hands-on operator role for someone who understands what moves the needle on conversion and revenue, can turn complex data into a clear story that aligns stakeholders, and is comfortable making confident calls in ambiguous situations where perfect data isn't available.

What You'll Do: 

eCommerce Business Operations

• Own day-to-day operation of the NAM eCommerce business, monitoring performance across the full funnel and acting on opportunities and risks in real time

• Serve as the business lead connecting Marketing, Product, Tech, Finance, and Regional teams around a shared view of eCommerce performance and priorities

• Manage the operating cadence for the NAM eCommerce business, including business performance reviews, issue triage, and prioritization of fixes and enhancements

• Identify and troubleshoot site/funnel issues affecting conversion or revenue, coordinating with Product and Tech teams to resolve them

Conversion & Revenue Growth

• Develop deep fluency in the core levers driving conversion rate and revenue across the NAM digital funnel (merchandising, pricing/offers, site experience, checkout, payments, etc.)

• Identify, prioritize, and drive optimization initiatives that directly improve conversion and top-line revenue

• Partner with Product and UX teams on test-and-learn roadmaps (A/B testing, site experience improvements) to continuously improve performance

• Monitor competitive and market dynamics across NAM markets, adjusting strategy and tactics accordingly

Data Storytelling & Stakeholder Alignment

• Translate complex eCommerce metrics and KPIs into clear, compelling narratives that inform decision-making at multiple levels of the organization

• Build and present regular performance readouts to the VP, Global eCommerce and cross-functional leadership, connecting data to business implications and recommended actions

• Align cross-functional stakeholders around a shared understanding of performance drivers, trade-offs, and priorities

• Make data accessible and actionable for partners who may not be close to the day-to-day metrics

Decision-Making in Ambiguity

• Make confident, well-reasoned decisions in fast-moving or ambiguous situations, using data triangulation when complete information isn't available

• Balance speed and rigor — know when a decision needs more analysis versus when to act on the best available signal

• Proactively flag risks and trade-offs to leadership while still moving initiatives forward

Cross-Functional Partnership

• Act as the primary eCommerce business point of contact for NAM, representing the region's needs and priorities to global Product, Tech, and Marketing teams

• Partner with Revenue Management on forecasting, performance tracking, and business case development for new initiatives

• Collaborate with global eCommerce peers to share best practices and ensure NAM strategies align with overall global eCommerce direction

Perks You’ll Get: 

• Access to Medical, Dental, Vision, Life and Disability insurance
• Eligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages
• 401(k) Retirement Plan with company matched contributions
• Full training to learn the business and enhance professional skills
• Employee discounts, including discounted prices on the purchase of Avis/Budget cars
• Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more

What We're Looking For: 

• 6+ years in eCommerce, digital business management, or growth/conversion-focused roles, ideally within a regional or multi-market business

• Demonstrated track record of driving measurable improvements in conversion rate and revenue

• Strong analytical skills, with the ability to translate data into clear, actionable narratives for varied audiences, including senior leadership

• Comfort operating with ambiguity and incomplete data; able to triangulate and make sound decisions under time pressure

• Experience partnering cross-functionally with Marketing, Product, Tech, and Finance teams in a matrixed organization

• Strong communication and stakeholder management skills; able to influence without direct authority

• Experience with eCommerce platforms, analytics tools, and testing/optimization frameworks

• Experience in travel, mobility, or a similarly high-consideration, transaction-driven consumer category is a plus

The annual starting salary for this position is between $130,000 – $150,000 annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Who We Are: 

Here at Avis Budget Group, you will be joining a team of 25,000 driven people, performing with purpose. Together, we’re moving the future of transportation forward with our innovative, customer-focused solutions. 

Our culture is performance driven, where we encourage and support each other to be at our best through leadership, training, tools, and rewards. 

We are proud to make a positive difference to the lives of our colleagues, customers, and communities where we operate. 

Avis Budget Group is an Equal Opportunity Employer – Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law. 

This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Avis Budget Group.